| Corner Peel | Push Down |
| Site Takeover | Sticky Note |
| Leaderboard (728x90) | Skyscrapper (160x600) |
| Tower (160x300) | Large Rectange (250x250) |
| Standard Banner (468x60) | Square Tile (160x160) |
| Medium Rectangle (250x150) |
| Leaderboard (728x90) | Large Rectangle (250x250) |
| Medium Rectangle (250x125) | Banner (468x60) |
| Ad Size | gif/jpg file size | Rich Media file size | Expanded Dimensions | Expansion Direction | Polite file size (secondary load) | Animation limit | Looping limit |
| 728 x 90 | 20k | 30k | 728 x 270 | down | 80k | 30 sec | 4 times |
| 250 x 250 | 20k | 35k | 336 x 600 | up or down | 80k | 30 sec | 4 times |
| 250 x 125 | 20k | 35k | 336 x 500 | up or down | 80k | 30 sec | 4 times |
| 160 x 600 | 20k | 35k | 400 x 600 | left or right | 80k | 30 sec | 4 times |
| 160 x 300 | 20k | 35k | 400 x 300 | left or right | 80k | 30 sec | 4 times |
| 160 x 160 | 10k | 15k | N/A | N/A | 80k | 30 sec | 4 times |
| 468 x 60 | 20k | 35k | N/A | down | 80k | 30 sec | 4 times |
- Expansion allowed on mouseover or click
- Expansion hotspots cannot exceed 50% of total ad space
- Audio: user initiated only
- Video: host or user initiated
- A visible close button or link is required
Audio/Video Specification
- Audio is user initiated on mouse click
- A visible mute button is required
- Video can be either host or user initiated and must include video control buttons
Flash units
- The following Clicktag must be assigned to button instance in the topmost layer.
on(release) {
getURL(clickTAG,“_blank“);
} - Publish Flash ads as Flash 9 and provided a default GIF/JPEG for mobile browsers
HTML E-mail Newsletter
- Accepted ad formats: GIF/JPEG (animated or static) - we do not accept rich media or 3rd party served creative
- E-Newsletter Ad Dimensions and File Sizes:
Ad Size gif/jpg file size Animated gif file size Animation limit Looping limit 728 x 90 20k 35k 30 sec 4 times 250 x 250 20k 35k 30 sec 4 times 250 x 125 20k 35k 30 sec 4 times 468 x 60 20k 35k 30 sec 4 times
Ad Creative Policy
- Duncan McIntosh Company, Inc. has final approval for all ads with respect to editorial and creative content
- Duncan McIntosh Company, Inc. reserves the right to remove an advertisement from its web sites at any time for any reason
- Duncan McIntosh Company, Inc. maintains a 5 business day turnaround time on all campaign requests
| AD SIZE | BLEED | LIVE/SAFETY | NON-BLEED | TRIM |
| Full Page | 8.125" x 10.75" | 6.875" x 9.625" | 6.875" x 9.625" | 7.875" x 10.5" |
| 2-Page Spread | 16" x 10.75" | 14.75" x 9.625" | 14.25" x 9.625" | 15.75" x 10.5" |
| 1/2 Page Spread | 16" x 5.312" | 14.375" x 4.687" | 14.75" x 4.687" | 15.75" 5.187" |
| 2/3 Page Vertical | 5" x 10.75" | 4.5" x 9.625" | 4.5" x 9.625" | 5" x 10.5" |
| 1/2 Page Vertical | 4.028" x 10.75" | 3.313" x 9.625" | 3.313" x 9.625" | 3.813" x 10.5" |
| 1/2 Page Horizontal | 8.125" x 5.312" | 6.875" x 4.687" | 6.875" x 4.687" | 7.875" x 5.187" |
| 1/2 Page Island | 5.125" x 7.812" | 4.5" x 7.187" | 4.5" x 7.187" | 5" x 7.687" |
| 1/3 Vertical | 2.812" x 10.75" | 2.187" 9.625" | 2.187" 9.625" | 2.687" x 10.5" |
| 1/3 Page Horizontal | 8.125" x 3.75" | 6.875" x 3.125" | 6.875" x 3.125" | 7.875" x 3.625" |
| 1/3 Page Square | 5.125" x 5.312" | 4.5" x 4.687" | 4.5" x 4.687" | 5" x 5.187" |
| 1/4 Page Vertical | 3.938" x 5.312" | 3.313" x 4.687" | 3.313" x 4.687" | 3.813" x 5.187" |
| 1/4 Page Horizontal | 8.125" x 2.938" | 6.875" x 2.313" | 6.875" x 2.313" | 7.875" x 2.813" |
| 1/6 Page Vertical | N/A | 2.187" x 4.687" | 2.187" x 4.687" | N/A |
| 1/6 Page Horizontal | N/A | 4.5" x 2.313" | 4.5" x 2.313" | N/A |
Magazine trim size: 7.875" x 10.5"
- For full page ads, all live content intended to print must be kept at least .25" inside trim size.
- For spread ads, all live content should be kept at least .25" from gutter for each side.
- For safety information on partial ads, please refer to the mechanical specifications above.
Electronic Files: Electronic files can be submitted on either CD, DVD or sent to our FTP.
High-resolution PDFX-1a is the preferred format, but we will accept EPS (with type outlined) or application files: Quark XPress 6.1, Illustrator 11.0, Photoshop 8. If sending application files, please be sure to include all supporting links (images, logos, etc.) and fonts (printer & screen). Microsoft Publisher, Word, PowerPoint and Pagemaker are unacceptable formats.
All color MUST be built in CMYK mode, not RGB. All color ads should be supplied with a "hard" color proof. We will accept a PDF for proofing, but be aware that every monitor renders color differently.
Publisher will not be responsible for color if a proof is not provided.
Digital ads may be e-mailed to: ads@editorandpublisher.com
Large files can be transmitted to us via our FTP site, although you will need an FTP program such as Fetch or Transmit to send files. File should be Stuffed or Zipped before sending.**
Please contact your sales represenative to retrieve the FTP connection and login information.
Please place files into the Incoming E&P Advertiser's folder After files have completed sending, please send an e-mail to ads@editorandpublisher.com with the file name and location.
**Note: When naming files, do not use any spaces or grammatical symbols in the file name, with the exception of an underscore.