E&P 2011 Advertising Opportunities
January
- How to take advantage of mobile apps
- Sell more newspapers - repower with a redesign
- 10 tips for preventative press maintenance
- Marketing - Why it is now the most important department at your newspaper
Ad close: 12/10/10 Materials due: 12/15/10
February
- Ad technology - deliver the right advertising to the right person at the right time
- How to evaluate and choose CMS options
- Ink optimization software -- beyond the hype
- Tech trends 2011 - how newspapers can profit
- How to win a Pulitzer
Ad close: 01/07/11 Materials due: 01/12/11
March
- SPECIAL - Understanding new technology businesses - Who they are and what products/services they provide
- 10 newspapers that do it right
- Outsourcing - Who, What, When, Where, Why, How
- Bonus Section - mediaXchange
Ad close: 02/10/11 Materials due: 02/14/11
April
- Rethinking travel and automotive sections - adding value and advertiser interest
- 25 under 35 - next generation of publishing leaders
- Newsprint buying strategies - forecast, pricing, supply, demand, and inventories
Ad close: 03/10/11 Materials due: 03/15/11
May
- Pulitzers
- Tablets and apps - a second life for newspapers? How to develop and implement them
- Sponsored blogs - a new arena for revenue
- How to effectively bundle and sell multimedia platforms
Ad close: 04/08/11 Materials due: 04/13/11
June
- 5 newspapers that hit rock bottom and bounced back
- Revenue for micro advertising in social media
- 10 tips for restructuring your sales department and commission programs
Ad close: 05/10/11 Materials due: 05/16/11
July
- How syndicates increase revenue and readership
- Minimizing web breaks and running costs
- Solutions to the top 5 reasons people don't subscribe to newspapers
Ad close: 06/10/11 Materials due: 06/15/11
August
- how to attract local business ad dollars
- Journalism schools - thriving or surviving?
- Digital printing opportunities and challenges - a new era for newspapers
- Bonus Section - Graph Expo (September 11-14)
Ad close: 07/11/11 Materials due: 07/15/11
September
- 7 newspapers entrepreneurs and their road to success
- How to negotiate new business models with unions
- Do newspaper ads outsell online ads?
- Go multimedia - the newspaper advantage
- Bonus Section - Graph Expo
Ad close: 08/10/11 Materials due: 08/15/11
October
- Exploitation of trusted media - how do newspapers fight back?
- How to increase morale and keep employees motivated
- Secrets to increase website traffic
- Bonus Section - SNA
Ad close: 09/09/11 Materials due: 09/14/11
November
- Cost cutting with production and process optimization
- Cool gadgets for the newspaper industry
- How to market, sell, and profit from in-text links
- Bonus Section - Trademarks
Ad close: 10/10/11 Materials due: 10/14/11
December
- Subscriptions, renewals, and customer service - Who's doing them right and who's doing them wrong
- Future trends and outlook for inks, solvents, and flushes
- Groupon vs. newspaper coupon - And the winner is...
Ad close: 11/10/11 Materials due: 11/15/11